Wondering how you're going to get the best return on your trade show investment? It's a question our promotions specialists get asked all the time. Their answer? The right promotional products of course. As April kicks off the start of the trade show season, here's your guide to some hot trade show products that will fit into your budget and keep a long line at your booth throughout the show. April is also National Stress Relief Month, a great tie-in opportunity to create a fun and caring image for your brand. For more help finding the right product, give us a call at 1-866-542-4569.
GLow Fun. Including trade show games is a good way to increase visitors to one's booth, encourage people to hang around and ask questions about the product at hand. The goal of most trade shows and conventions is to get people to pay attention to the products and advertising points of these items. By offering the chance to become an interactive member of a game, you can be assured that visitors will enjoy their visit and associate your product with fun in the future.
Onlookers are also more likely to stop whatever they are doing and gravitate toward a group having a fun time. No matter what the situation, it is human nature to a stir of excitement amongst a large number of people. However, it is up to the organizer of your booth to choose which trade show games will bring about this fun and attractive energy and attract the eyes and ears of those walking by.
Trade show games are also effective tools to capture demographic data worthy of qualifying leads. One company used a link system whereby visitors swiped their badges into the computer (including names and other demographic information) before sitting down to play a game and, hopefully, win prizes. This game was carefully designed with a number of qualifying questions that, once answered, allowed the trade booth personnel to understand their audience's particular marketing value.